Our local Wal-Mart just reduced the price to 50 cents a can. That's the cheapest I've seen it in our local stores (and we have very few to choose from). I usually buy Fancy Feast from Amazon through their subscribe-and-save program. By ordering 5 different items through subscribe-and-save, I'm able to save 15% on each item, which brings the price of the Fancy Feast down to about 48 cents a can. You have to watch the subscribe-and-save prices closely, though, since prices can fluctuate from month to month. What's a good deal this month might not be next month.