Do you press a piece of folded tissue or cotton over the ear for a few seconds afterward? That always helps reduce, or prevent, bruising with both Jeddie and Beau. I probably hold it on for 5-10 seconds.
Also, what kind of lancets are you using? I have a favorite brand that, to me, glides right in and I don't have to jab as hard. Other brand I had to jab and jab to the point where Beau would yelp. I used to say one made his ear feel like butter and all others made his ear feel like shoe leather. My favorite brand is BG Ultra Fine II 30 gauge. I get them on ebay for a better price.