[Patrick Martinsson's] good friend, Ivar Frischer, then chief designer at SAAB Automobile, came into the story. He made a simple-but-brilliant observation: every existing syringe in the world was designed for injecting into someone else! Diabetics inject themselves. He designed the syringe that is Daily Dose today by placing the grip which every other syringe has at the top of the barrel, at the bottom of the barrel just above the needle. This allowed the syringe to be made even smaller, and to be used back-to-front. The syringe is gripped between thumb and second finger and operated with the index finger. In this way the device is used in an inverted fashion and is hidden in the hand when used: near invisible!