Media Kit—Opportunities

Not all of our ad rates are published since we do offer special pricing to nonprofit organizations and new companies. To receive information on our rates, please email us and request our rate card. Include your website address, and if you're advertising a specific product, please include product information or a link to where it may be found.

Google AdSense charges 25 cents/thousand page impressions (CPM) and your ad will be buried among many other ads. For our tightly targeted, highly popular web site with limited numbers of ads running, our rates also start at 25 cents CPM! An incredible bargain!

FelineDiabetes.com offers ad campaigns on a run-of-site (ROS) availability, and the option to target only the main content pages, or only the Feline Diabetes Message Board (FDMB). We offer ads at cost per thousand (CPM) rates, and cost per click (CPC) rates for your convenience.

CPM: Ads are purchased per 1000 impressions. An impression is defined as one page view by a vistor. The entire amount of impressions purchased will be evenly spaced over the course of the month. The frequency of the advertisement's display is proportional to the total amont of impressions purchased, and is calculated automatically by our ad-serving software. Clicks are not guaranteed with the CPM model.

CPC: Ads are purchased by the click. A budget will be created and will be withdrawn against per individual click on the ad rather than per impression. If unused, the budget may roll over to the next month. CPC ads have a lower priority than CPM. If all available space is used for CPM advertisers, no impressions will occur.


Ad Type	Max Dimensions	Availability

Standard Banner	468 x 60	Main or FDMB
Leaderboard	728 x 90	Main or FDMB
Inline	300 x 250	Main
Skyscraper	120 x 600	Main
Wide Skyscraper	160 x 600	Main

Campaign Options:

Please email for pricing

Branding ROS		Standard banners or leaderboards run in all areas at a 1:3 ratio main area to FDMB. Ex: 1000 impressions in main, 3000 in FDMB for one price.
Highly Targeted		Banners, leaderboards, inlines, or skyscrapers run on main pages only. Buy per 1000 impressions. No FDMB impressions.
Per Click Option		All areas are also available as CPC. You will establish a daily or monthly budget. Ad impressions will run until budget is met. Unlike CPM option, ad impressions are not guaranteed.

Terms and Conditions:

Payment must be received before campaign begins. Payment may be made by check, or credit card via PayPal.

Use of Feline Diabetes Message Board (FDMB): No advertiser, nor their agents, may post messages to the the FDMB for the purposes of drawing attention to their advertisement, web site, or product. No advertiser, nor their agent, may violate the terms of service for the FDMB, listed at FDMB terms. Violation of the above terms will result in the forfeiture of the existing advertising budget, and the advertisement will be removed from FelineDiabetes.com immediately.

Professional pet care and quality pet supplies are vital for pet health. Always consult your veterinarian about your cat's health and your choice of supplies. This site administered by a human physician,
and is not designed to take the place of regular veterinary care.
All content © 1996-2006.

Professional pet care and quality pet supplies are vital for pet health. Always consult your veterinarian about your cat's health and your choice of supplies. This site administered by a *human* physician, and is not designed to take the place of regular veterinary care. All content © 1996-2006.

Professional pet care and quality pet supplies are vital for pet health. Always consult your veterinarian about your cat's health and your choice of supplies. This site administered by a human physician,
and is not designed to take the place of regular veterinary care.
All content © 1996-2006.